Shika Wellbeing: Up 44% in the First Month

E-commerce Growth by AddBoost

The Brand
 Shika Wellbeing is a wellness brand rooted in calm, ritual, and self-care, best known for its acupressure mats and relaxation tools. The product had clear demand, but growth was inconsistent. Sales were reactive, driven by short bursts rather than a dependable system.The challenge wasn’t awareness,  it was turning interest into repeatable, predictable revenue.

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Our Approach.

AddBoost focused on transforming Shika’s marketing into a calm, conversion-led engine that worked in the background every day.

Key objectives:

  • Increase store revenue month on month
  • Improve order volume and consistency
  • Build trust through education and storytelling
  • Turn first-time buyers into returning customers


Rather than chasing spikes, we built a system designed to compound.

How We Did It.

Lifecycle-Led Email Strategy

  • Rebuilt core flows (welcome, abandoned browse & checkout, post-purchase)
  • Introduced education around benefits, routines, and results
  • Reduced buyer hesitation with reassurance and clarity
  • Built habit-forming post-purchase content


Campaign Structure With Purpose

  • Balanced educational content with gentle promotion
  • Positioned products as part of a daily ritual
  • Focused on emotional benefits: sleep, calm, recovery, reset


Trust & Conversion Working Together
 Shika’s audience needs reassurance. We built emails that felt human, calming, and helpful, not salesy. Every message reinforced why the product exists and how it fits into real life.

The Results.

In the first optimisation window:

  • Total sales increased by 44%
  • Gross sales grew by 28%
  • Net sales rose by 47%
  • Orders increased by 20%
  • Orders fulfilled increased by 9%
  • Returning customer rate improved by 11%


Revenue didn’t just spike, it stabilised.Shika moved from “send and hope” to a system that quietly works in the background, every day.Before AddBoost

  • Inconsistent revenue
  • Limited lifecycle structure
  • One-off buyers with low retention
  • Emails focused on promotion, not value


After AddBoost

  • Month-on-month revenue growth
  • Stronger conversion across the customer journey
  • Improved repeat purchase behaviour
  • A calm, consistent growth engine


Shika Wellbeing now has marketing that reflects the brand itself:
 steady, thoughtful, and quietly powerful.

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