ProSportsUK from 28% email rev to 55%

Optimised Core Flows

• Welcome Flow Refresh – We redesigned the welcome sequence and changed the welcome offer to something more enticing and relevant.
• Abandoned Cart & Browse Flows – Added urgency and dynamic product blocks to convert browsers into buyers.
• Post-Purchase Flow – Introduced education, upsell suggestions, and review requests to drive repeat orders.


Engaging Campaign Calendar

We mapped a 4-week calendar to keep subscribers active and entertained:

• Week 1 – Product education & how-to-wear content
• Week 2 – Limited-time offer with social proof
• Week 3 – New arrivals & trending products
• Week 4 – Community spotlight & user-generated content


This balance of value, promotion, and storytelling improved open rates and clicks.

Data-Driven Content Creation

• Built segmentation around past purchases, browsing behaviour, and engagement.


Tested subject lines and send times to lift open rates and click-through rates.


Before AddBoost:

• Low email revenue share (28%)
• Stagnant list growth
• Generic campaigns with low engagement
• Underperforming welcome offer


After AddBoost:

• Email-driven revenue increased to 55% of total revenue in just one month
• Higher-quality subscribers from a stronger welcome incentive
• Automated flows that work around the clock to convert and retain customers
• More engaging campaigns that drive repeat purchases

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