Mini Plates: Turning Traffic Into Consistent Growth

Conversion-Led Paid Traffic

• Rebuilt the ad structure around purchase intent, not awareness
• Focused on creatives that showed emotional use-cases (gifting, personalisation, reaction moments)
• Let Meta optimise toward buyers, not browsers

On-Site Alignment

• Ensured ads matched landing experience
• Reinforced clarity around customisation and gifting
• Reduced friction between “interest” and “purchase”


Traffic + Revenue Working Together
 Instead of treating traffic as a top-of-funnel vanity metric, every campaign was designed to feed directly into revenue. The result was not just more visitors, but better visitors.

In the first month:

• Store revenue increased by 19%
• Site traffic increased by 18%
• Orders grew in line with revenue
• The brand established a clear baseline for scalable growth


But the real win came in the following period, where growth continued rather than plateaued:

• Revenue increased by a further 19%
• Orders rose by 19%
• Orders fulfilled increased by 22%
• Returning customer rate improved
• Daily revenue became more consistent and predictable


This wasn’t a spike.
 It was momentum.Mini Plates moved from “campaign-dependent” to having a repeatable growth engine.Before AddBoost

• Inconsistent revenue
• Traffic not converting efficiently
• Growth reliant on short bursts
• No predictable baseline


After AddBoost

• Revenue growing month on month
• Traffic and sales working in harmony
• A scalable acquisition model
• Consistent, repeatable performance


Mini Plates is no longer reliant on “one good week.”
 It now has a system that compounds.That’s the difference between running ads and building a growth engine.