Hari & The Gang Email rev from 13k to 52k

Optimised Core Flows

We rebuilt the entire lifecycle:

• Welcome Flow – Introduced a warm, story-led onboarding sequence that set expectations, delivered value, and converted first-time subscribers.
• Browse, Cart & Checkout Flows – Added intent-based messaging, reassurance, and gentle urgency to recover lost revenue.
• Post-Purchase Flow – Shifted focus to care, education, and repeat purchase.
• Win-Back & Review Flows – Re-engaged lapsed customers and generated social proof.


These flows now work continuously in the background, converting traffic long after it lands.Engaging Campaign CalendarWe introduced a consistent rhythm that balanced warmth with performance:

• Week 1 – Story-led or seasonal content
• Week 2 – Product spotlight or collection focus
• Week 3 – Community or feel-good brand moment
• Week 4 – Sale, end-of-line, or time-sensitive push


This kept the list active without fatigue and improved engagement across the board.Brand-First, Data-Led

• Segmented audiences by behaviour and lifecycle stage
• Matched tone to where customers were in their journey
• Tested subject lines, pacing, and content angles
• Built every email to feel like it came from a real person

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From the moment AddBoost took over, performance grew month-on-month:

• Month 1 delivered 40%+ growth in email revenue

• Month 2 saw a further 135% increase

• Month 3 grew again by 59%

• Month 4 continued upward with an additional 24% lift


Across this period, email consistently contributed 50–60% of total store revenue.Automated flows became the dominant driver within the channel, generating the majority of email-attributed sales.Pain Points SolvedBefore AddBoost:

• Email lacked structure and consistency
• No true lifecycle journey
• Missed revenue from abandoned intent
• Campaigns without a clear rhythm


After AddBoost:

• Email became a core revenue channel
• Predictable, compounding growth
• Always-on flows converting around the clock
• Campaigns that feel human and perform commercially
• Email now drives over half of total store revenue


Hari & The Gang didn’t need more emails.
They needed a system.By turning email into a structured growth channel, the brand now has a revenue engine that compounds, builds relationships, and scales alongside paid media, without losing its heart.