Baulane: 103% Revenue Growth in 30 Days

Performance-Led Campaign Structure

We rebuilt the ad account around three core pillars:

• Testing (ABO): Rapid creative testing to identify winners
• Scaling (CBO): Push budget into proven ads and audiences
• Retargeting: Capture warm traffic with high-intent messaging


This ensured every pound spent was working toward revenue.Creative That ConvertsWe focused on:

• Real-world product use (in-home, in-bathroom)
• UGC-style testimonials for trust
• Short-form video that demonstrated the product benefit fast
• Clear hooks: comfort, luxury feel, problem-solution

Winning creatives were scaled aggressively.Data-Driven Optimisation

• Optimised for purchases from day one
• Killed underperformers quickly
• Shifted budget daily toward ads hitting target CPA


Let Meta’s algorithm do the heavy lifting with broad audiences


Results In the first 30 days:

• Store revenue increased by 103%
• Cost per purchase averaged £17
• Orders and fulfilments more than doubled
• Paid social became a primary growth channel


Pain Points SolvedBefore AddBoost:

• Inconsistent ad performance
• No clear testing structure
• Budget spread across underperforming ads
• Unclear path to scale


After AddBoost:

• Predictable, profitable ad system
• Clear winners to scale
• Lower cost per purchase
• Paid ads driving the majority of growth


Baulane now has a performance engine built for scale — turning creative into consistent revenue.